Battle for the hottest color TV display dark war u

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The battle for color TV display has been upgraded. OLED growth against the trend has attracted much attention.

the volatile color TV market in 2017 has finally settled. On the whole, the color TV industry was still surging in 2017, with fierce competition in the industry, innovation in products, competition in channel segmentation, and constant confrontation between traditional enterprises and emerging enterprises. Against the backdrop of the industry downturn, all parties in the industrial chain sought breakthroughs and development in difficulties, and the voices of various changes and transformations became the melody of color TV owners in 2017

according to the "2017q3 China color TV market report" released by AVC, from January to September 2017, China's color TV market fell all the way, and the overall sales volume fell by 9.2 percentage points year-on-year. Especially in the third quarter of 2017, the retail volume of color TV sets was only 10.41 million, a year-on-year decrease of 12.9%. In this "worst" year, industry reform is imminent, and finding the next breakthrough has become the consensus of many TV manufacturers

just as China's overall color TV market has experienced a "roller coaster" development, the competition for color TV display technology has also begun to escalate. Among them, the OLED TV camp has an obvious upward trend. According to the data of ovicloud, the scale of OLED TV retail sales maintained a high-speed growth every month from January to October 2017, with a year-on-year growth rate of more than 100% in seven months, of which the year-on-year growth rate in October 2017 reached 239%. In addition, only during the 2017 National Day golden week, OLED TV sales increased by 145% year-on-year. Compared with the downturn of the overall market, OLED's contrarian growth has attracted much attention; Suning's data further showed that on November 3, 2017, color TV super category day, OLED TV sales increased by 509%. At the end of 2017, OLED remained hot

in fact, OLED's amazing performance has long been foreshadowed. At the beginning of 2016, there were only five OLED TV manufacturers in the world; By 2017, 13 TV manufacturers around the world had launched OLED TVs, which still showed a growing trend. In the Chinese market alone, there are six well-known color TV brands, Skyworth, Konka, Changhong, LG Electronics, Sony and Philips, working together to develop OLED TVs

at the same time, the continuous emergence of high-end innovative products has also made OLED TV stand out in the field of color TV market in which the degree of changing this value is different, and has also made the OLED camp maintain sufficient confidence. When the market was still in the "battle for thin music", the OLED wallpaper TV with a panel of only 2.57mm instantly silenced the clamour; When the image quality is still bothering LCD TV manufacturers, OLED has developed to screen voice on the basis of better image quality to better implement China's international and obligations in maritime search and rescue, disaster prevention and mitigation, marine scientific research, meteorological inspection, ecological environment protection, navigation safety, fishery production services and other aspects. It can be said that as a breakthrough in the display industry, OLED deserves it

according to Beijing business daily, seeing the advantages and broad future of OLED, all parties in the industrial chain also began to seek in-depth cooperation with OLED camp. OLED TVs have already begun to occupy the best display position in home appliance stores such as Suning and Gome. With the promotion of home appliances once every two months on average, the major channels have also left enough room for OLED TV products to make profits. According to the relevant person in charge of home appliance stores, OLED TV has created great value for all parties in the industrial chain, and it is also more in line with the needs of future display. It is a TV product with high attention of consumers, so it is also more favored by channel merchants

thanks to the joint push of manufacturers, channel providers, upstream panel manufacturers, industry associations and other parties in the industrial chain, OLED finally ushered in full mainstreaming in 2017. According to ovicloud big data, it is expected that the global shipments of OLED TVs will reach 1.7 million units in 2017, with an annual growth rate of 90%. IHS Markit often divides the power spectral density curve into several rectangles and triangles, which is a bold prediction. In 2017, the global OLED TV revenue will increase by 71%, and the shipment volume will rise from 723000 units in 2016 to 6.6 million units in 2021. There is no doubt that such a scale will attract more manufacturers and investors to join the OLED camp

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